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Problem Statement

To initiate the brainstorming process of our collaborative design concept, we first utilized a Miro board to list down the positive, potential, and negative user experiences with food delivery packaging services according to our personal lives on digital Post-it notes. In other words, the three categories can also be called “Rose, Bud, and Thorn”, respectively. The potential experience, aka a Bud, is often a new goal or insight that stems from a negative experience. In general, user experience encompasses all the aspects of how people use an interactive product, such as how intuitive the product is, how well it serves its purpose, and the ease of use, etc.

After each team member created 15 Post-it notes, five for each of the three categories, the nature of the Miro board allowed us to easily move post-it notes around and conduct affinity clustering. Affinity clustering means grouping several similar user experience notes into a broader topic or issue, and we ended up with the following 16 clusters:

Lastly, for each of the 16 clusters, we created several “How Might We…” (HMW) statements according to each cluster’s general issue/concern, and then collectively selected the best HMW statement for each cluster. This problem framing process allows us to understand what are some of the most common and key issues we see with general food delivery packaging, where we can later design a product that addresses some of them. 

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