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Feedback

After presenting our initial concept, we received feedback on how the idea could be improved. The most common concern pertained to how unsustainable the packaging would be if plastic wrapping was used on each container. People also thought that the packaging could be more efficient and compact because placing cylindrical containers in a rectangular box wasted a lot of space. Another common concern was the lack of use case generalizability for the design; the packaging was designed specifically for noodles, but it would benefit a larger audience if the packaging could be generalized to other food items and situations. Moreover, the attention to sanitization brings to question the practicality and necessity of such packaging after Covid-19 passes. Some other suggestions included creating a more compelling brand name and paying attention to accessibility in the sticker designs because people may perceive colors differently.

Based on the feedback mentioned above, we made the following modifications to our packaging design:

  1.  Opt-In Sanitization Pack

    • The sanitization pack includes hand sanitizer packets, wipes, and a reusable alcohol spray. The contents of the sanitization pack is now different and also only included upon request. Not only is this process more sustainable, it is also easier and faster for the customer. To reduce waste, the sanitization packet is only provided to customers upon request (for a slight cost) and will not be included in every single order. Moreover, this new opt-in sanitization pack can even be beneficial to customers after the pandemic if they plan to eat outdoors and won’t have an easy way to clean their hands and dining area.
       

  2.  Reward System

    • If customers return the alcohol spray bottle from the opt-in sanitization pack to the deliverer, they can receive a $1 coupon off their next order. This incentive for customers to return the spray bottles helps keep the packaging sustainable because the store can then recycle, reuse, or repurpose the spray bottles.
       

  3.  Sustainable Materials

    • Besides containers for hot items, such as soup, all other containers will be made of sustainable materials instead of plastic to be more eco-friendly. This encompasses biodegradable and compostable materials.
       

  4.  Rectangular Containers

    • We noticed that the bulkiness of our original concept largely came from the fact that our containers were cylindrical. Cylindrical containers are much harder to stabilize, so we had introduced features such as the cardboard drinks holder and snap and lock lid design. But, switching to a rectangular design makes for all our containers, except the soup container, makes it easier to stabilize the package and also saves space. Different components can now be packed more compactly and easily stacked on top of each other. 
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  5.  Insulating Box for all Soup Containers

    • Instead of providing a thermal sleeve with each soup container, a special box for all the soup containers will be engineered with insulating materials (aluminum foil and foam layer) to help keep the soup warm. This reduces the amount of waste because each order will now only need one insulating box instead of multiple thermal sleeves. This solution also keeps the packaging compact because it’s easier to pack rectangular boxes than cylindrical containers.
       

  6.  Print Instructions on Top of the Box for the Soup Container

    • Instead of attaching another piece of paper with the instructions on how the color coded and numerical ordered stickers work, the instructions will be printed directly onto the top of the box that holds all the soup bases. By reducing unnecessary waste, this change makes our packaging simpler and more eco-friendly.
       

  7.  Color Coded & Numbered Labels

    • Because not everyone perceives color in the same way, we didn’t want the instructions to solely be based on colored sticker labels. We want to add in numbers to clearly show which container should be added in 1st, 2nd, 3rd, etc. This improves the accessibility of our product.
       

  8.  Generalizing the Use Case

    • We realized that the value of our packaging lies in its ability to help customers assemble multi-component food dishes. Although our struggles with noodle soups orders inspired this design, the core idea of the product can be applied to any other dish that involves combining ingredients in different containers. This packaging now works for any dish involving multi-component packaging.

These changes are reflected in our cardboard and paper low-fidelity prototype shown below, and more details about the feedback we received can be found in our Project Review Report.

Low-Fidelity Prototype

Prototype Improvements

We presented our modified prototype and design to the teaching team this week to get their input. The main feedback we received was concerning the insulation box for the plastic soup container, specifically the insulating material—how effective it would be, how sustainable it would be, and whether or not the box as a whole would be excess and wasteful as orders accumulate. To address these issues, we posed two solutions:

  1.  Lining the inside of the soup box with two layers of aluminum foil.  Aluminum foil prevents the dissipation of radiating heat energy by reflecting it back, and the multiple layers trap air to create more barriers that prevent heat from escaping.  It is optimal to have the foil a small distance away from the food where it is close but not touching, so that it will reflect the energy rather than conduct it. In turn, the plastic container  directly holding the soup is a poor conductor of heat and prevents loss of temperature that way. The plastic container already provides a substantial amount of insulation, but the addition of the aluminum foil helps maintain the aroma and freshness.
    [Reference 1]
    [Reference 2]
     

  2.  Fitting multiple containers of soup within a singular insulating box. Rather than just one soup container per insulating box, each box would be able to fit multiple containers  inside, so as to reduce the overall amount of packaging needed.

Our improved prototype shows the changes from this iteration:

Final Prototype

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